One of things I teach is that it’s time to schedule brand photos when you’re finishing up a website overhaul and when you’re constantly looking for images to share on social media…
While those two reasons alone would prove the return on your investment in brand photos, I’m all about getting the MAXIMUM benefit out of your experience…and that means pushing your gallery beyond just an Instagram post.
It’s been incredibly gratifying when I see past brand clients put their images to work, especially in ways that I wasn’t expecting!
I’m excited to share some inspiration for a few different places you can use your new brand photos, besides your website and social profiles.
Bridal Barre, who I’ve worked with multiple times now, is my shining example of maximizing your gallery to grow your business. Their instagram feed is almost solely brand photos by me, with a few photos of them “in the wild” that they took themselves. I love how cohesive it all is!
I remember when I saw them at a local open house for a venue and they had a stack of information sheets for potential clients to take home with them…filled with their brand photos! It looked so professional and polished.
We live so much of our businesses online but in-person events happen all the time and being able to have something that looks pretty, professional, and speaks directly to the message you’re trying to communicate is key.
It’s a very easy way to stand out from the crowd and impress clients before they even work with you.
Brittanie Raquel Events (another favorite, consistent client of mine) is the BEST at client delight and gift giving.
I’ve loved seeing how she’s used her images on a variety of stationery items, including the cards she sends as part of her welcome gift, thank you notes to vendors, and holiday cards.
It makes the experience have such a personal touch and continues to support her core value of connection with her community beyond the screen – plus it’s much harder to throw away a card with someone’s photo, so I still have their Christmas card hanging in my kitchen!
If you’re looking for a place to easily design cards, I’m a big fan of Basic Invite!
Marketing and sales steal the show a lot of time when it comes to brand photos. Truthfully I understand because a lot of their purpose is tied to attracting the right audience…BUT I also believe that marketing, sales, and client experience are all ultimately affecting each other and consistency throughout is where the magic is made.
Do you send your clients a printed welcome guide?
Do you have a client resources page on your website?
Do you have an investment guide or website page?
Do you send forms to collect information from them throughout the process?
All of these are opportunities to incorporate your photos to continue the consistency of your brand through your sales process to the end of your client experience.
I’ve gotten so much inspiration from seeing past clients’ use of their images and I’m excited to see what everyone else does in the future!
When you look through all of the materials used in your process from start to finish, do you have any places that immediately stand out as a good spot to include a photo?
Make sure to keep a brainstorming list around when you’re planning out your brand photoshoot so you can make sure those photos are included in your shot list.
If you’re ready to level up your brand images, you can get the process started here 🙂
I’m Dakota, a Wilmington, NC-based photographer Helping engaged couples feel comfortable in front of the camera and creative businesses grow with purposeful brand imagery.
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