Most people realize they need brand photos when they notice their headshots are out-of-date. This is their only focus in the beginning before they’ve realized the power custom, conceptual brand photography can bring to their business.
We covered Brittanie’s need for headshots in the first shoot, went even deeper and more intentional on our second, and now we are on our third! Because of this, we had freedom to do more conceptual photos with the team, taking advantage of the rhythm that we’ve created together.
Brittanie needed images highlighting the planning and design aspect of her business, along with photos highlighting The Elia, their new wedding and event venue, and in all of these photos, we needed to show their faces (a request from their social media manager that we strongly believe in!).
One of the biggest pain points in wedding planning is that many clients have no realistic expectations of price – they’ve only ever done this once. Planning (and paying for) a wedding doesn’t have a lot of everyday purchases, so discussing budget can be an uncomfortable experience.
We decided to hit the budget conversation head-on in photos, and it made a potentially uncomfortable conversation playful.
Brittanie used these photos in her FAQ page, and I absolutely LOVE!
Photos can also educate your clients on where your true value is – while BRE’s work on-the-day-of is the most visible, the planning and designing behind-the-scenes is just as, if not more, valuable – things like designing mood boards, making decisions on budgeting, and prepping/clean up.
In our previous session, I captured a photo of them cleaning up after the shoot while they were dressed up. (This wasn’t a planned shot; it just naturally happened.) When it was posted, the photo received SO much engagement – people felt like it was something different. Something cute but also real.
In this shoot, I created an elevated, staged version of that photo’s concept.
Another aspect of Brittanie’s business that we highlighted was the team that supports her. We wanted to show how they interacted with clients, and we were intentional about pairing together different groups – they rotate partners, so the photos should match.
This shoot was focused on things beyond the traditional headshot – we focused on concepts behind-the-scenes like budgeting and design, educating clients on pain points in Brittanie’s business in a fun, playful way.
We were only able to get to this point because of the repeated shoots we’ve had together.
Keeping your photos updated and fresh, keeps your business updated and fresh (and shoots only get more fun). The more consistent we are with planning, taking, and using the photos, the better we’ll get at understanding what will make the most impact.
Brittanie’s website and social media has only gotten more and more personal (by using photos of the actual team members alongside portfolio photos) and specific (by using photos that speak directly to the copy on the website).
This doesn’t mean you have to incorporate brand shoots into your quarterly budgets – we’ve created all of Brittanie’s content with one big shoot a year!
I can’t wait to see what we’ll create at the next one 🙂
I’m Dakota, a Wilmington, NC-based photographer Helping engaged couples feel comfortable in front of the camera and creative businesses grow with purposeful brand imagery.
Looking for Something Specific?
How to Choose Your Senior Photographer
How to Plan a Proposal with a Photographer
The Conversation You MUST Have With Your Bridal Party